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Multimarket Approach to Advancing Circularity

Industry Priorities

Expand Pilot Icon

Expand pilot programs that inform the technical and economic viability of regional separation, sorting, recycling, and compounding approaches for durable plastics.


Develop Separation Icon

Develop separation solutions and technologies for EOL durable plastics that can distinguish chemical composition and quality and operate cost-effectively at scale.


Develop Recycled Icon

Develop recycled material and component performance standards and part certification processes that support greater acceptance of recycled content in durable plastics.


Accelerate RD&D Icon

Accelerate the research, development, and demonstration of scalable advanced chemical recycling technologies that can be part of a national circularity infrastructure for durable plastic goods.


Advocate for Requirements Icon

Advocate for requirements establishing design for durable plastics components and systems that facilitate circularity approaches at end of life.


Conduct and Compile Icon

Conduct and compile a database of market-specific standardized lifecycle and technoeconomic assessments to measure the benefits of durable plastic goods.


Educate Industry Icon

Educate industry stakeholders and the public about available and emerging recycling technologies to help eliminate plastic waste out of the environment.


Influence and Adovcate Icon

Influence and advocate for pro-circularity policies that enable our industry's ability to continue providing the essential modern-day innovations to meet societal needs in a more sustainable way.